Is Fast Fashion Running Away With Us?

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I love fashion but I’m NOT a fashionista. Investing in key pieces interests me much more than buying into the trends of fast fashion and is also much kinder to our planet. Nevertheless I feel I’m in the minority and fast fashion is almost running away with us. With the rise of Instagram and its social media counterparts it seems everyone is afraid to be seen in the same outfit they wore last week, which is quite frankly ridiculous! Just because I love fashion does that mean I have to ignore common sense and all of the other pieces in my wardrobe just to be ‘seen’ to be ‘bang on trend’! For fear of sounding archaic I almost long for the days where beautiful garments were made, worn and then eventually handed down in an almost prize like fashion, when clothes were exquisitely crafted not only to be paraded but to be preserved. Not slung in the back of a closet whilst newer wears take pride of place on just bought hangers in the front because god forbid you should even entertain the idea that you might be seen twice in the same outfit on Instagram! I completely believe it’s much more sensible and in the long run economical to invest in a capsule wardrobe which can be re invented season after season with trend led accessories or statement key pieces. I remember learning the importance of this whilst working for Hobbs. It was one of my very first jobs and I absolutely loved it! As a 17 year old school girl still living at home with my parents everything in the store seemed incredibly expensive to me, I was much more used to spending £10 at Miss Selfridge and Topshop on basically bits of Lycra and cotton, (it was the late 90’s and handkerchief tops and spice girl inspired elasticated co-ords were all the rage!) that was until my store manager began mentoring me on the Hobbs way. She introduced me to the notion that yes a camel coloured cashmere coat was expensive but it wasn’t made to be worn once, it was made to be worn for a lifetime and so the hefty price tag soon began to seem good value. I was taught that a beautiful pair of leather court shoes (pumps) with just the right heel height and cut across the front of the foot would always make your legs look long, your feet slender and your taste impeccable and thus again were worth every penny. These pieces were meant to be kept well and in turn would wear well season after season. It amuses me that Ive clung on to cami tops and denim shorts that made their first outings in the late 90’s but with the cyclic rotation of the fashion merry go round bringing these pieces back to the fore I am now in possession of this seasons ‘must haves’. The classics have stood the test of time and they always will. It’s believed that we now buy 60% more clothing than we did 16 years ago with 80 billion pieces currently being purchased globally every year. That number is staggering to me, however the 235 million tonnes being sent to landfills in the U.K. scares me even more. The actress Anne Reid was given a wonderful monologue in the series finale of Russell T. Davies’ hit dystopian drama, Years & Years, in which she said “This is all your fault…..you bought a £1 T-Shirt” in reference to the terrifying state of society depicted as the series concluded. She was right. Our current obsession with fast fashion is leading us to a very hostile place both socially and environmentally. Polyester alone can take up to 200 years to break down, which considering the amount that’s used in many fast fashion items and therefore the amount going into landfills year on year it’s a worrying amount of pressure being put on our planet to dispose of it! However all is not lost! With more and more fashion brands and designers taking responsibility for their part in this global trend, fibres such as cotton are again becoming much more popular. Yes they have a higher price tag but with clever marketing and pressure to be environmentally conscious coming from all areas of society the price seems little in comparison to the damaging effects caused by the £1 T-Shirt. For myself I intend to be much more mindful of where I put my money and invest in quality garments that can be worn time and time again and dare I say it pop up more than once on my Instagram feed. It would be amazing if you can join me in this and use the hashtags #rewear #restyle #recycle and perhaps collectively we can make it Insta-Fabulous to see how many different ways we can style our new favourite dress rather than replacing it with something supposedly sassier!

Wear it and wear it again!! My favourite Topshop Unique dress from 2017 still going strong.

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The Cotton Story

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The Stillness Of Running

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I know this may sound strange, how can you be still when you’re moving? For me it’s the notion that my brain is still. When I’m running I have to concentrate on my breathing and putting one foot in front of the other.....and that is it! No distractions, no answers to the constant call of Mummy. Don’t get me wrong I absolutely adore my son, but having to try and process the amount of questions my son has about a piece of Lego or Spider-Man’s best super power can be somewhat draining when you’re trying to write, keep a clean house, work out what’s for tea, work out what to wear, find my husband’s keys, find my husband’s wallet, put the washing on, remember what’s on the school calendar etc etc. I often wish I had my own super power and could point a remote control at the world around me and just press mute. However Spider-Man I am not and so I look to my trusty running shoes to take me outside, to the quiet, tranquil zone of pounding the pavement. As an over thinker by default, the calmness of running is almost addictive to me. At no other point do I feel as free, strong (well on a good day) and in touch with my senses as when Im out on the road. I can completely understand why Forest Gump just “kept on running”.

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The sheer mechanics of your brain having to make your body as efficient as possible and in the process silence the inner chaos of a million thoughts is nothing short of incredible and more importantly a relief, so much so that its very apparent when I’ve not had the luxury of my cardio blast. I’m most definitely snappier, impatient, sluggish and downright grumpy. I can practically feel my husband and son pushing me out of the door when I suggest going for a run in the hope I’ll return as delightful as Mary Poppins.

And clearly I’m not alone in my need for speed as celebrity mums, Fearne Cotton, Jenni Falconer and Amanda Holden also advocate the physical and mental benefits of running, all regularly posting fresh faced selfies and sharing their distance/time achievements on their social media pages. As much as I too love the element of progression and achievement with my running, so much so that I’ve now entered the Leeds half marathon, it still remains to be the solitary quiet time that keeps me motivated to get out there. Just 30 mins every few days prevents me from teetering on the edge of craziness and enables me to function somewhat efficiently.....not quite super hero efficient but definitely that of a super mum and so with the temperatures rising and the nights getting lighter here’s to hoping that I’ll be practically perfect in every way by the time the summer comes!

If you’re new to running but fancy getting yourself out on the open road, you’ll find a few of my favourite things to help you on your way below.

My Running Essentials

Whilst putting my best food forward I rely on these trusty essentials to keep me going!


The Greatest Showman Soundtrack. I actually managed to get my personal best whilst running along to the anthemic This Is Me!
The Greatest Showman (Original Motion Picture Soundtrack) Available at iTunes

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Map My Run. With its built in voice coaching and interactive maps, this multifunctional app is brilliant for keeping you motivated whilst out on the road. Available at iTunes & Google Play

Victoria Sport High Rise Tights from Victoria Secret. £28.90 - £69.00

When I’m out I like my body to feel supported and these leggings from Victoria Secret are in my opinion the best for holding everything in the right place. As described they act more like a pair of support tights than regular leggings due to their heavy duty elasticity and available in a variety of colour ways and prints there’s a pair to suit every taste.

Adidas Runfalcon Running Trainers £37.95. Getting the right shoes is imperative to the success of your runs. Blistered achy feet will only put you off. You need to check the tread and the foot support when choosing g a pair that’s right for you. I personally love these Adidas Runfalcon trainers as they’re lightweight and have a great tread for running on most terrains.