Vichy's Mineral 89
Vichy’s Mineral 89 is here and has officially launched on Lookfantastic.com! It’s one of Vichy’s most exciting releases this year.
Vichy Mineral 89 combines the power of Vichy Mineralizing Thermal Water + Hyaluronic Acid to strengthen the skin’s barrier function whilst protecting it from pollution. Formulated with 89% Mineralizing Thermal Water and just 11 other ingredients, Mineral 89 is a new ‘Step 0’ in your daily routine: plumping, protecting and preparing skin from within for the next steps in your skincare regime. Suitable for the most sensitive skin, the light and fast absorbing formula drenches skin with freshness before disappearing instantly, getting to work to stimulate antioxidant defences and reinforcing skin’s integrity by stimulating regeneration and improving its barrier function.
Skin is the interface between our body and the external world: it acts as a protective shield against daily aggressors, such as pollution. Keeping it healthy and strong is essential. A more resilient skin means a smooth protective surface and a plump structured mattress below.
Powered by in depth expertise called the EXPOSOME, Vichy developed a breakthrough formula: Mineral 89. Your new essential 1st step of your skincare routine to strengthen your skin from within, protecting it from pollution, preparing it for the next steps of the routine and plumping it with health drop after drop.
IN-DEPTH EXPERTISE GAINED FROM THE EXPOSOME
The Exposome is a scientific concept that emerged in 2005; a holistic approach and new way of understanding health and the skin.Research revealed 80% of ageing is due to the Exposome with environmental agressors such as pollution as well as UV rays and internal agressors such as stress and fatigue all impacting the barrier function. Based on this knowledge Vichy developed a new daily booster, Mineral 89 to reinforce skin barrier function whilst plumping and priming the skin.
A FEAT OF FORMULATION FINALLY ACHIEVED!
With Mineral 89, Vichy Laboratories took on its greatest ever challenge: formulating a skincare product based on 89% Mineralizing Water.
Vichy Mineralizing Water is a very active, potent ingredient thus very unstable to formulate. Until now Vichy laboratories were only able to reach a 20% concentration, but with Mineral 89 Vichy managed to achieve a concentration at 89%.
When combined with Hyaluronic Acid, an incredibly hydrating ingredient which also strengthens the skin’s barrier function, Vichy discovered the two ingredients have a complementary action to protect the skin’s integrity.
THE POWER OF VICHY MINERALIZING WATER
Drawn from the depths of the French volcanoes, Vichy Mineralizing Water is:
• Rich in 15 essential minerals, strengthening the skin’s natural defence
• Backed by 16 scientific studies
• Proven to stimulate antioxidant defences and reinforce skins integrity
specifically by stimulating regeneration and improving its barrier function
A CLEAN & MINIMALIST FORMULA
The light and fast absorbing formula drenches skin with freshness before disappearing instantly. This sensorial blend has been created with a very pure formula, made of 11 ingredients only: clean and safe, it has been tested on the most sensitive skin and contains no fragrance or colourants.
HOW TO USE?
Think of Mineral 89 as your step 0 in the routine, used daily post cleansing. Apply 1-2 pumps to face and lips followed by subsequent serums, moisturisers or SPF.
